Clear, honest analytics

Rigor you can understand, defend, and use

We advise enterprises, build an app that puts insight in anyone's hands, teach it on YouTube, and write the books. One belief, four ways in.

What drives customer churn?ranges, not false precision
Support wait timestrong
Plan pricemoderate
Tenureweak / unclear
Each bar is a plausible range, not a single number — the honest way to read data.

One belief, four ways in

Analytics should be understandable, honest, and useful — whoever you are.

Consulting · for enterprises

AI governance, model risk & data science

The commercial core. Independent, evidence-based work that stands up to regulators, boards, and customers.

Governance & complianceModel validationPredictive analyticsAI strategy

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App · for everyone

Praevisio — analysis on your iPhone

Drop in a spreadsheet, pick what you want to understand, and see which factors matter most — in plain language, with honest uncertainty. Everything stays on your device.

Coming soon — see the preview →
Praevisio showing which factors move Sales, with uncertainty bands
Channel · for the curious

Business Analytics Simplified

Too much tech, not enough insight? We cut through the jargon and make business analytics make sense.

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Books · for readers

We wrote the book on clarity

Plain-language books on making business analytics understandable and honest.

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20+ yrs
Statistical consulting experience
PhD-led
Statisticians and data science researchers
4 sectors
Finance, healthcare, government, technology

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